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ANSWER:
Our market research page, which brings 1000's of returns each month, shows that
70% of site visitors have little if any real computer experience, and most find the format of
database
search websites far too complex, as well as very limiting. They
are limiting because a prospect
is required to enter their postcode (and sometimes their email
address) then name a single model of car, a price
range, and a traveling distance. If he selects a price range up to £5000, he will not be offered a car at £5025 although it
could be exactly what he is looking for. In the same way his
ideal car could be a mile outside his selected traveling distance,
so he will not be offered that one either! Its marketing overkill,
not to mention an invitation to receive lots of spam mail. In marked contrast, the OURCAR format is
uniquely simple and site visitors remain completely anonymous. Dealers do not even need a website
address ! - one click on the dealers name brings up their stock list with photos of
the cars, allowing buyers to see every model, at every price - its as good as walking round
the showroom - although we still include a search option to
find a specific model, should you wish to use it. Thats why OURCAR is
so different, so effective, and so popular!
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